Hibiscus Lane by Spell

The latest Spell collection looks to Summer Holiday memories of youth for a postcard worthy transeasonal collection filled with playful splashes of colour and unexpected nods to the 80s. Take a walk down Hibiscus Lane 🌺

Hibiscus Lane was inspired by an Aussie summer, with notes of a tropical far north Queensland, or dreams of a family trip to Hawaii and the postcards you may have found in the souvenir store to mail home to your best friend.

Shot at a darling pink beach shack in a sleepy little town on the coast of South Australia’s Yorke Peninsula: dusty roads lead us to this beachfront shack (Love + Mutiny, a must go if you are heading to South Aus!) where the SPELL muses recreated the Summer of Spelly’s youth. The summer of best friends.

90% of styles from Hibiscus Lane contain preferred fibres and 75% of prints are digitally printed, a preferred method as it produces intricately and precisely detailed prints, uses less water, less energy, less ink, and has less risk of chemical runoff to the environment compared to conventional screen printing methods.

Check out the full collection we have in store or online.